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I'M
sathiyanathan rajarathinam

SENIOR USER EXPERIENCE DESIGNER

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Highly skilled and seasoned Senior Experience Designer with over 15+ years of experience in crafting intuitive and engaging digital experiences. Proficient in conducting user research, developing information architecture, and designing interactive interfaces across various platforms. Adept at leading cross-functional teams, collaborating with stakeholders, and advocating for user-centered design principles. Proven track record of delivering impactful solutions that enhance user satisfaction and drive business results. Passionate individual and team player with proven ability to work with multiple teams to ensure delivery of quality product to the end user. Excellent communication skills with strong analytical and problem-solving skills using design thinking methodologies.

PORTFOLIO

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Stops Away

To provide customer with an update on

In-Home delivery appointment status.

Help Center

To create a unified help experience that supports both the purchase and post purchase journeys.

In-store Repair Appointments

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To streamline the customer experience by allowing them to schedule repair appointments for their devices in-store.

Account Completeness Experience

To provide convenient path for customer to update their account information.

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BRIX Pattern Library

How I co-created Best Buy's first standardized and scalable mobile design system, resulted in a flexible and adaptable system that ensures an engaging user experience.

Branding Designs

These designs are a reflection of my dedication to creating unique and impactful visual identities that accurately represent each business's values and personality.

View Designs

EXPERIENCE

I'M sathiyanathan rajarathinam