top of page

Hi! I'm
Sathiyanathan Rajarathinam

Product Designer shaping intelligent, high‑trust experiences across fintech and retail. I turn complex, high‑stakes workflows into clarity through systems thinking, product strategy, and deeply human‑centered design.

Sathiyanathan.jpg
Portfolio
Personalization-intro.png

Personalized Home Page

Redesigned Best Buy’s mobile homepage for 8M+ users using behavioral insights—shifting the approach from generic personalization to delivering the right moment. This drove a 3.2% lift in order conversion and a 2.1% increase in revenue per customer.

In-Home Delivery Status

Led and designed In-home delivery appointment status to track the truck location. 32% reduction in Appointment reschedules and 47% reduction in customer care calls.

Push-notitifcation.png
ADS.png

AI Gift Finder

Designed AI Gift finder to enhance the user experience by making it easier, more intuitive and enjoyable to find gifts.

AIGF-bg1.png
RS1.png
RS2.png

In-Store Repair Appointment

Designed an In-store repair appointment tracker to make scheduling repairs easier and improve user experience. 23% reduction in customer care calls.

Pantry Door.png

Personal Projects

My passion for creating unique and impactful logos and brandings.

bottom of page